Over the years, the influence of AI has spread to almost every aspect of the travel and the hospitality industry. 30% of hospitality businesses use artificial intelligence to augment at least one of their primary sales processes and most customer personalization is done using AI.

30% of hospitality businesses use artificial intelligence to augment at least one of their primary sales processes.

The sudden popularity of Artificial Intelligence in the Travel industry can be credited to the humongous amount of data being generated today. Artificial Intelligence helps analyse unstructured data, brings value in partnership with Big Data and turns it into meaningful and actionable insights. Trends, outliers and patterns are figured out using this smart data which helps in guiding a Travel company to make informed decisions. The discounts, schemes, tour packages, seasons to target and people to target are formulated using this data. Usually, surveys and social media sensing are done to know customer’s insights and behaviour.

Let’s look at how AI has influenced each aspect of the business

Bleisure – Personalized Experience

There are always a few who are up for a new challenge and adopt to new technology. Many hotels have started using an AI concierge. One great example of an AI concierge is Hilton World wide’s Connie, who is the first true AI-powered concierge bot.

Connie stands at 2 feet high and guests can interact with it during their check-in. Connie is powered by IBM’s Watson AI and uses WayBlazer travel database. It can provide information to guests on local attractions, places to visit, etc. Being an AI, it can learn and adapt and respond to each guest.

In the Travel business, Mezi, using Artificial Intelligence and Natural Language Processing, provides a personalized experience to Business travellers who usually are strapped for time. It talks about bringing on a concept of bleisure  (business+leisure) to address the needs of the workforce. A research done by them states that 84% of business travellers return feeling frustrated, burnt out and unmotivated. The kind of tedious and monotonous planning that goes into the travel booking could be the reason for it. With AI and NLP, Mezi collects preferences and generates suggestions so that a customized and streamlined experience is given and the issues faced by them are addressed properly.

Increased Productivity – Instant Connectivity

Increased productivity now begins with the search for the hotel, and technology has paved its way for the customer to access more data than ever before. Booking sites like Lola (www.lola.com) who provide on-demand travel services have developed technologies that can not only instantly connects people to their team of travel agents who find and book flights, hotels, and cars but have been able to empower their agents with tremendous technology to make research and decisions an easy process.

Intelligent Travel Assistants – Chatbots

Chatbot technology is another big strand of AI, and unsurprisingly, many travel brands have already launched their own versions in the past year or so. Skyscanner is just one example, creating a bot to help consumers find flights in Facebook Messenger. Users can also use it to request travel recommendations and random suggestions. Unlike ecommerce or retail brands using chatbots, which can appear gimmicky, there is an argument that examples like Skyscanner are much more relevant and useful for everyday consumers.

After all, with the arrival of many more travel search websites, consumers are being overwhelmed by choice – not necessarily helped by it.  Consequently, a bot like Skyscanner is able to cut through the noise, connecting with consumers in their own time and in the social media spaces they most frequently visit.

Recently, Aeromexico started using Facebook Messenger chatbot to answer the very generic questions by the customers. The main idea was to cater to 80% of questions which are usually the repeated ones and about common topics. Thus, to avoid a repetitive process, artificial intelligence is of great application. Airlines hugely benefit from this. KLM Royal Dutch Airlines uses artificial intelligence to respond to the queries of customers on twitter and facebook. It uses an algorithm from a company called Digital Genius which is trained on 60,000 questions and answers. Not only this, Deutsche Lufthansa’s bot Mildred can help in searching the cheapest fares.

Discovery & Data Analysis – Intelligent Recommendations

International hotel search engine Trivago acquired Hamburg, Germany machine learning startup, Tripl, as it ramps up its product with recommendation and personalization technology, giving them a customer-centric approach.

The AI algorithm gives tailored travel recommendations by identifying trends in users’ social media activities and comparing it with in-app data of like-minded users. With its launch in July 2015, users could sign up only through Facebook, potentially sharing oodles of profile information such as friends, relationship status, hometown, and birthday.

Persona based travel recommendations, use of customised pictures and text are now gaining ground to entice travellers to book your hotels. KePSLA’s travel recommendation platform is one of the first in the world to do this by using deep learning and NLP solutions.

With 81% of people believing that robots would be better at handling data than humans, there is also a certain level of confidence in this area from consumers.

Knowing your Travellers – Deep Customer Behaviour

Dorchester Collection is another hotel chain to make use of AI. However, instead of using it to provide a front-of-house service, it has adopted it to interpret and analyse customer behaviour in the form of raw data.

Partnering with technology company, RicheyTX, Dorchester Collection has helped to develop an AI platform called Metis.

Delving into swathes of customer feedback such as surveys and reviews (which would take an inordinate amount of time to manually find and analyse) it is able to measure performance and instantly discover what really matters to guests.

For example, Metis helped Dorchester to discover that breakfast it not merely an expectation – but something guests place huge importance on. As a result, the hotels began to think about how they could enhance and personalise the breakfast experience.

Flight Fare and Hotel Price Forecasting

Flight fares and hotel prices are ever-changing and vary greatly depending on the provider. No one has time to track all those changes manually. Thus, smart tools which monitor and send out timely alerts with hot deals are currently in high demand in the travel industry.

The AltexSoft data science team has built such an innovative fare predictor tool for one of their clients, a global online travel agency, Fareboom.com. Working on its core product, a digital travel booking website, they could access and collect historical data about millions of fare searches going back several years. Armed with such information, they created a self-learning algorithm, capable of predicting the future price movements based on a number of factors, such as seasonal trends, demand growth, airlines special offers, and deals.

With the average confidence rate at 75 percent, the tool can make short-term (several days) as well as long-term (a couple of months) forecasts.

Optimized Disruption Management

While the previous case is focused mostly on planning trips and helping users navigate most common issues while traveling, automated disruption management is somewhat different. It aims at resolving actual problems a traveler might face on his/her way to a destination point.

Mostly applied to business and corporate travel, disruption management is always a time-sensitive task, requiring instant response. While the chances to get impacted by a storm or a volcano eruption are very small, the risk of a travel disruption is still quite high: there are thousands of delays and several hundreds of canceled flights every day.

With the recent advances in technology, it became possible to predict such disruptions and efficiently mitigate the loss for both the traveler and the carrier. The 4site tool, built by Cornerstone Information Systems, aims at enhancing the efficiency of enterprise travel. The product caters to travelers, travel management companies, and enterprise clients, providing a unique set of features for real-time travel disruption management.

For example, if there is a heavy snowfall at your destination point and all flights are redirected to another airport, a smart assistant can check for available hotels there or book a transfer from your actual place of arrival to your initial destination.

Not only passengers are affected by travel disruptions; airlines bear significant losses every time a flight is canceled or delayed. Thus, Amadeus, one of the leading global distribution systems (GDS), has introduced Schedule Recovery system, aiming to help airlines mitigate the risks of travel disruption. The tool helps airlines instantly address and efficiently handle any threats and disruptions in their operations.

Future potential

So, we’ve already seen the travel industry capitalise on AI to a certain extent. But how will it evolve in the coming year?

Business travel

Undoubtedly, we’ll see many more brands using AI for data analysis as well as launching their own chatbots. There’s already been a suggestion that Expedia is next in line, but it is reportedly set to focus on business travel rather than holidaymakers. Due to the greater need for structure and less of a desire for discovery, it certainly makes sense that artificial intelligence would be more suited to business travellers.

Specifically, it could help to simplify the booking process for companies, as well as help eliminate discrepancies around employee expenses. With reducing costs and improving efficiency two of the biggest benefits, AI could start to infiltrate business travel even more so than leisure in the next 12 months.

Voice technology

Lastly, we can expect to see greater development in voice-activated technology.

With voice-activated search, the experience of researching and booking travel has the potential to become quicker and easier than ever before. Similarly, as Amazon Echo and Google Home start to become commonplace, more hotels could start to experiment with speech recognition to ramp up customer service.

This means devices and bots  could become the norm for brands in the travel industry.

In the healthcare industry, what could be more important than having better healthcare outcomes? Each and every day healthcare workers around the globe are striving hard to find more ways of improving our lives. However, the world is changing, and frankly, at a faster rate than most of us can keep up. Intuition alone will no longer be enough for quality patient outcomes. The amount of healthcare data continues to mound every second, making it harder and harder to find any form of helpful information. Big Data is not to be romanticized; it can be a blessing and a curse. It can contribute to both the insight and the fog of visibility.

In truth, data science is proving invaluable to improving outcomes due to its ability to automate so much of the heavy lifting – in fast, scalable, and precise ways. All one has to do is look at our ability to predict epidemics, advance cures, and make patient stays in hospitals safer and more pleasant. In healthcare, data science should be seen as a beneficial intelligence rather than only artificial intelligence, providing an augmentation of services to the healthcare experts already in play.

Hospital Claims Data

In 2010, there were 35.1 million discharges with an average length of stay of 4.8 days according to the National Hospital Discharge Survey. That same survey went on to note that there were 51.4 million procedures performed. The National Hospital Ambulatory Medical Care Survey in 2011 stated the number of outpatient department visits were 125.7 million with 136.3 million emergency department visits. These are some of the basic figures showing the amount of care the U.S. health care system has provided. Using Data Science to annualize this sort of data allows healthcare providers to start building a new intuition built on a data narrative that could possibly help avoid the spread of diseases or address specific health threats. Using a combination of descriptive statistics, exploratory data analysis, and predictive analytics, it becomes relatively easy to identify the most cost-effective treatments for specific ailments and allows for a process to help reduce the number of duplicate or unnecessary treatments. The power in predicting a future state is in using that knowledge to change the behavior patterns of today.

Electronic Health Record (EHR)

Interoperable electronic health records (EHRs) for patient care hold tremendous potential to reduce the growth in costs. EHRs can help healthcare organizations improve chronic disease management, increase operating efficiencies, transform their finances, and improve patient outcomes. However, EHR implementations are in various stages of maturity across the country, and their benefits have not been fully realized. One of the primary challenges healthcare decision-makers face is how to make meaningful use of the data collected, available, and accessible in EHRs.

 By optimizing the use of data accessible in EHRs, we can uncover hidden relationships and identify patterns and trends in this diverse and complex information to improve chronic disease management, increase operating efficiencies, and transform healthcare organizations’ finances.

Patient Behavior and Sentiment Data

A study by AMI Research suggests that “wearables” are expected to reach $52 million by 2019. Wearables monitor heart rates, sleep patterns, walking, and much more while providing new dimensions of context, geolocation, behavioral pattern, and biometrics. Combine this with the unstructured “lifestyle” data that comes across social media and you have a potent combination that is more than just numbers and tweets.

It is obvious that we will experience huge benefits from analyzing the in’s and out’s of healthcare data. In my judgment, we will continue to see a push for prevention over cure which puts predicting outcomes front and center. After all, catching things in the earlier stages is easier to treat and outbreaks can be more easily contained.

It may not resonate as widely today, but in the future we will look back on data science as something significant for healthcare. It is reasonable to expect that we will likely recover more quickly from illness and injury, live longer because of newly discovered drugs, and benefit from more efficient hospital surgeries – and in large part this will be because of how we analyze Big Data.

What makes living in the era of Big Data such a delight is that the healthcare industry is being pressed to find better tools, skills, and techniques to deal competently with the deluge of patient data and its inherent insights? When healthcare makes the choice to fully embrace data science, it will change the future for everyone.

Genomics

Inexpensive DNA sequencing and next-generation genomic technologies are changing the way healthcare providers do business. We now have the ability to map entire DNA sequences and measure tens of thousands of blood components to assess health.

Next-generation genomic technologies allow data scientists to drastically increase the amount of genomic data collected on large study populations. When combined with new informatics approaches that integrate many kinds of data with genomic data in Healthcare applications such as disease research, Prescription Effectiveness etc, we will better understand the genetic bases of drug response and disease. Researchers aim to achieve ultra-personalized healthcare. As a beginning, the FDA has already begun to issue medicine labels that specify different dosages for patients with particular genetic variants.

Predictive Analytics and Preventive Measures

Prevention is always better than cure. For the health-care industry, it also happens to save a lot of money. (The Centers for Medicaid and Medicare Services, for instance, can penalize hospitals that exceed average rates of readmission – indicating that they could be doing more to prevent medical problems.)

Take, for example, the partnership between Mount Sinai Medical Center and former Facebook guru Jeff Hammerbach. Mount Sinai’s problem was how to reduce readmission rates. Hammerbach’s solution was predictive analytics:

• In a pilot study, Hammerbach and his team combined data on disease, past hospital visits and other factors to determine a patient’s risk of readmission.
• These high-risk patients would then receive regular communication from hospital staff to help them avoid getting sick again.

Sinai isn’t alone. In 2008, Texas Health partnered with Healthways to merge and analyze clinical and insurance claims information. Their goal was the same – identify high-risk patients and offer them customized interventions.

Meanwhile, in 2013, data scientists at Methodist Health System are looking at accountable-care organization claims from 14,000 Medicare beneficiaries and 6,000 employees. Their aim? You guessed it. Predict which patients will need high-cost care in the future.

Patient Monitoring and Home Devices

Doctors can do a lot, but they can’t follow a patient around every minute of the day. Wearable body sensors – sensors tracking everything from heart rate to testosterone to body water – can.

Sensors are just one way in which medical technology is moving beyond the hospital bed. Home-use, medical monitoring devices and mobile applications are cropping up daily. A scanner to diagnose melanomas? A personal EEG heart monitor? No problem.

These gadgets are designed to help the patient, naturally, but they’re also busy harvesting data.

For example:

• Asthmapolis’s GPS-enabled tracker, already available by 2011, records inhaler usage by asthmatics. This information is collated, analyzed and merged with data on asthma catalysts from the CDC (e.g., high pollen counts in New England) to help doctors learn how best to prevent attacks.
• With Ginger.io’s mobile application, out in 2012, patients consent to have data about their calls, texts, location and movements monitored. These are combined with data on behavioral health from the NIH and other sources to pinpoint potential problems. Too many late-night phone calls, for instance, might signal a higher risk of anxiety attack.
• To improve patient drug compliance, Eliza, a Boston-based company, monitors which types of reminders work on which types of people. Smarter targeting means more compliance.

The Challenges Ahead

There are plenty of hurdles to creating a data-driven health care industry. Some are technical, some emotional. Health care providers have had decades to accumulate paper records, inefficiencies and entrenched routines. A remedy will not be quick.

And some say it shouldn’t. At least, not without a hard look at patient privacy, data ownership and the overall direction of U.S. health care.