Startups are at a vantage position to derive strategic advantages accruing from leveraging AI.  Armed with accessible funding, young and upbeat talent professionals and overall buoyancy in the demand consumption, Startups are increasingly challenging the status quo and upending incumbent businesses as well as disrupting the value chains of existing and adjacent industries. This is attributed to their willingness to embed AI across the business value chain to acquire, retain customers, and augment their market share.