The Eternal Debate: AI – Threat or Opportunity ?
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While some predict mass unemployment or all-out war between humans and artificial intelligence, others foresee a less bleak future. A future looks promising, in which humans and intelligent systems are inseparable, bound together in a continual exchange of information and goals, a “symbiotic autonomy.” If you may. It will be hard to distinguish human agency from automated assistance — but neither people nor software will be much use without the other.
Mutual Co-existence – A Symbiotic Autonomy
In the future, I believe that there will be a co-existence between humans and artificial intelligence systems that will be hopefully of service to humanity. These AI systems will involve software systems that handle the digital world, and also systems that move around in physical space, like drones, and robots, and autonomous cars, and also systems that process the physical space, like the Internet of Things.
I don’t think at AI will become an existential threat to humanity. Not that it’s impossible, but we would have to be very stupid to let that happen. Others have claimed that we would have to be very smart to prevent that from happening, but I don’t think it’s true.
If we are smart enough to build machine with super-human intelligence, chances are we will not be stupid enough to give them infinite power to destroy humanity. Also, there is a complete fallacy due to the fact that our only exposure to intelligence is through other humans. There are absolutely no reason that intelligent machines will even want to dominate the world and/or threaten humanity. The will to dominate is a very human one (and only for certain humans).
Even in humans, intelligence is not correlated with a desire for power. In fact, current events tell us that the thirst for power can be excessive (and somewhat successful) in people with limited intelligence.
You will have more intelligent systems in the physical world, too — not just on your cell phone or computer, but physically present around us, processing and sensing information about the physical world and helping us with decisions that include knowing a lot about features of the physical world. As time goes by, we’ll also see these AI systems having an impact on broader problems in society: managing traffic in a big city, for instance; making complex predictions about the climate; supporting humans in the big decisions they have to make.
Intelligence of Accountability
A lot of companies are working hard on making machines to be able to explain themselves — to be accountable for the decisions they make, to be transparent. A lot of the research we do is letting humans or users query the system. When Cobot, my robot, arrives to my office slightly late, a person can ask , “Why are you late?” or “Which route did you take?”
So they are working on the ability for these AI systems to explain themselves, while they learn, while they improve, in order to provide explanations with different levels of detail. People want to interact with these robots in ways that make us humans eventually trust AI systems more. You would like to be able to say, “Why are you saying that?” or “Why are you recommending this?” Providing that explanation is a lot of the research that is being done, and I believe robots being able to do that will lead to better understanding and trust in these AI systems. Eventually, through these interactions, humans are also going to be able to correct the AI systems. So they are trying to incorporate these corrections and have the systems learn from instruction. I think that’s a big part of our ability to coexist with these AI systems.
The Worst Case Contingency
A lot of the bad things humans do to each other are very specific to human nature. Behavior like becoming violent when we feel threatened, being jealous, wanting exclusive access to resources, preferring our next of kin to strangers, etc were built into us by evolution for the survival of the species. Intelligent machines will not have these basic behavior unless we explicitly build these behaviors into them. Why would we?
Also, if someone deliberately builds a dangerous and generally-intelligent AI, other will be able to build a second, narrower AI whose only purpose will be to destroy the first one. If both AIs have access to the same amount of computing resources, the second one will win, just like a tiger a shark or a virus can kill a human of superior intelligence.
In October 2014, Musk ignited a global discussion on the perils of artificial intelligence. Humans might be doomed if we make machines that are smarter than us, Musk warned. He called artificial intelligence our greatest existential threat.
Musk explained that his attempt to sound the alarm on artificial intelligence didn’t have an impact, so he decided to try to develop artificial intelligence in a way that will have a positive affect on humanity
Brain-machine interfaces could overhaul what it means to be human and how we live. Today, technology is implanted in brains in very limited cases, such as to treat Parkinson’s Disease. Musk wants to go farther, creating a robust plug-in for our brains that every human could use. The brain plug-in would connect to the cloud, allowing anyone with a device to immediately share thoughts.
Humans could communicate without having to talk, call, email or text. Colleagues scattered throughout the globe could brainstorm via a mindmeld. Learning would be instantaneous. Entertainment would be any experience we desired. Ideas and experiences could be shared from brain to brain.
We would be living in virtual reality, without having to wear cumbersome goggles. You could re-live a friend’s trip to Antarctica — hearing the sound of penguins, feeling the cold ice — all while your body sits on your couch.
Final Word – Is AI Uncertainty really about AI ?
I think that the research that is being done on autonomous systems — autonomous cars, autonomous robots — it’s a call to humanity to be responsible. In some sense, it has nothing to do with the AI. The technology will be developed. It was invented by us — by humans. It didn’t come from the sky. It’s our own discovery. It’s the human mind that conceived such technology, and it’s up to the human mind also to make good use of it.
I’m optimistic because I really think that humanity is aware that they need to handle this technology carefully. It’s a question of being responsible, just like being responsible with any other technology every conceived, including the potentially devastating ones like nuclear armaments. But the best thing to do is invest in education. Leave the robots alone. The robots will keep getting better, but focus on education, people knowing each other, caring for each other. Caring for the advancement of society. Caring for the advancement of Earth, of nature, improving science. There are so many things we can get involved in as humankind that could make good use of this technology we’re developing
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AI For CXOs — Redefining The Future Of Leadership In The AI Era
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Artificial intelligence is getting ubiquitous and is transforming organizations globally. AI is no longer just a technology. It is now one of the most important lenses that business leaders need to look through to identify new business models, new sources of revenue and bring in critical efficiencies in how they do businesses.
Artificial intelligence has quickly moved beyond bits and pieces of topical experiments in the innovation lab. AI needs to be weaved into the fabric of business. Indeed, if you see the companies leading with AI today, one of the common denominators is that there is a strong executive focus around artificial intelligence. AI transformation can be successful when there is a strong mandate coming from the top and leaders make it a strategic priority for their enterprise.
Given AI’s importance to the enterprise, it is fair to say that AI will not only shape the future of the enterprise, but also the future for those that lead the enterprise mandate on artificial intelligence.
Curiosity and Adaptability
To lead with AI in the enterprise, top executives will need to demonstrate high levels of adaptability and agility. Leaders need to develop a mindset to harness the strategic shifts that AI will bring in an increasingly dynamic landscape of business – which will require extreme agility. Leaders that succeed in this AI era will need to be able to build capable, agile teams that can rapidly take cognizance of how AI can be a game changer in their area of business and react accordingly. Agile teams across the enterprise will be a cornerstone of better leadership in this age of AI.
Leading with AI will also require leaders to be increasingly curious. The paradigm of conducting business in this new world is evolving faster than ever. Leaders will need to ensure that they are on top of the recent developments in the dual realms of business and technology. This requires CXOs to be positively curious and constantly on the lookout for game changing solutions that can have a discernible impact on their topline and bottom-line.
Clarity of Vision
Leadership in the AI era will be strongly characterized by the strength and clarity with which leaders communicate their vision. Leaders with an inherently strong sense of purpose and an eye for details will be forged as organizations globally witness AI transformation.
It is not only important for those that lead with AI to have a clear vision. It is equally important to maintain a razor sharp focus on the execution aspect. When it comes to scaling artificial intelligence in the organization, the devil is very often in the details – the data and algorithms that disrupt existing business processes. For leaders to be successful, they must remain attentive to the trifecta of factors – completeness of their vision for AI transformation, communication of said vision to relevant stakeholders and monitoring the entire execution process. While doing so, it is important to remain agile and flexible as mentioned in my earlier section – in order to be aware of possible business landscape shifts on the horizon.
Engage with High EQ
AI transformation can often seem to be all about hard numbers and complex algorithms. However, leaders need to also infuse the human element to succeed in their efforts to deliver AI @ Scale. The third key for top executives to lead in the age of AI is to ensure that they marry high IQs with equally or perhaps higher levels of EQ.
Why is this so very important? Given the state of this technology today, it is important that we build systems that are completely free of bias and are fair in how they arrive at strategic and tactical decisions. AI learns from the data that it is provided and hence it is important to ensure that the data it is fed is free from bias – which requires a human aspect. Secondly, AI causes severe consternation among the working population – with fears of job loss abounding. It is important to ensure that these irrational fears of an ‘AI Takeover’ are effectively abated. For AI to be successful, it is important that both types of intelligence – artificial and human – symbiotically coexist to deliver transformational results.
AI is undoubtedly going to become one of the sources of lasting competitive advantage for enterprises. According to research, 4 out of 5 C-level executives believe that their future business strategy will be informed through opportunities made available by AI technology. This requires a leadership mindset that is AI-first and can spot opportunities for artificial intelligence solutions to exploit. By democratizing AI solutions across the organization, enterprises can ensure that their future leadership continues to prioritize the deployment of this technology in use cases where they can deliver maximum impact.
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Cybersecurity strategy : Key strategic imperative for CIOs
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The failure to manage cyber risks will disrupt digital business in the current era and expose organization to possible impacts beyond opportunity loss. The degree to which CIOs involve in digital risk management will be a critical factor to circumvent such perils.
Digital advancements and change in the technological paradigm such as cloud, IoT and mobility have made cyber security an absolute necessity to safeguard enterprises from ransom ware.
The problem in front of CIOs is not only unregulated IoT devices in the enterprise , but also the nature of the devices themselves. Security needs to be improved in the design process and is the top strategic pillar of priority.
In the face of increasing cyber-attacks and more multifaceted, stringent data privacy laws, security has become a priority discussion in the boardrooms of organisations across different industries.
In this blog, I would like to explore the key drivers to implement a cyber security strategy and some of the preventive measures in case of threat to business. It also illustrates some latest information on cyber security solutions and the organizations response to dealing with the cyber security skills gap. It also analyses on how CIO’s are handling and prioritizing the changing cyber-security landscape.
As CIOs decide on risk levels they’re equipped to accept and pursue their security objectives, as information/data becomes critical for businesses.
Executive engagement towards cyber security
Cyber security accountability must lie with the CIO, but the culture of security needs to be adopted by the whole enterprise. Principal causes of cyber security occurrences result from employee negligence. CIO’s efforts endure to flounder against the number and variations of different cyber-attacks which keeps increasing continuously.
To combat and recognize these threats effectually, CIOs and IT executives need to cement an effective IT security strategy that enables the right tools and technologies at the same time foster a culture of security.
Several mechanisms together with a charter, policy, strategy and governance mechanisms form a digital cybersecurity program that delivers the suppleness required to enable business plans, notify risk trade-offs and respond to ever-changing threat environments.
There are no prescriptive approach organizations that give comprehensive assurance that all rational steps have been implemented. CIO’s plays the imperative role for setting direction for the organization to evaluate their own situations and assess a number of factors to make an informed judgment according to different scenarios.
The CIO becomes the key anchor emphasizing the linkage between business and cyber risk. This needs to be accomplished across, technical, non-technical staff, with the influence from the board. This is a critical time for CIOs to be thoughtful in their implementation and communication framework of cyber risk management issues across the stakeholders in the business. Prioritizing organization’s restrained business design and environmental factors, the CIO will be in a position to cover external threats and regulatory requirements
CIOs can’t shield the organizations on all type of risk and is practically not viable. It is imperative to create a sense of balance between sustainable set of controls to protect their businesses with their need to run them. Taking a risk-based method will be a critical point to establish target levels of cybersecurity readiness. Budgeting alone does not create an environment for improved risk posture, CIOs must prioritize security investments to ensure that there is a true value for budget assigned on the right things this needs to be based on business outcomes.
Attacks and compromise are inevitable, and, by 2020, 60% of security budgets will be in support of detection and response capabilities.” — Paul Proctor, Gartner vice president and distinguished analyst
Cyber Security Sequence CIO’s could consider:
Consider a robust Risk-Based Method to Improve Business Outcomes: Cybersecurity issue requires judicious risk management that can be done effectively. This approach should be measurable and most importantly enable decision making and executive engagement.
Establish Cybersecurity and Risk Governance to enhance Information Security:
Effective governance is a cornerstone of security programs, CIO should ensure there is right leadership for risk management to support and implement governance and mitigate the risks for assurance.
CIOs Should Mitigate Cybersecurity risk have aligned to the Lens of Business Value:
Postulates that CIOs should address cybersecurity challenges like a business function. This will enable them to bring levels of protection that support business outcomes in accordance with the business value.
Cybersecurity is complex, it requires a specifically designed program that enables resilience, agility and accountability
Organizations that rely on obsolete, basic approaches towards security program management will continue to experience incompetence and internal disconnects. This will reflect in failure to deliver optimum business results. Organizations that roadmap more complex, but agile approach will position themselves for digital business success and resilience.
The cyber threat landscape continues to evolve with significant attacks happening, especially over the last decade. The changing paradigm of businesses in adopting IoT has a surge in these attacks. Greater amounts of threats coming into that space has a direct relation to consumer related devices, in the form of machine to machine traffic for businesses.
A CIO has an imperative role to instate security across the organization and business lines. The responsibility extends for effectively handling risk mitigation that span the spectrum across the entire organization. This needs a laser focused approach that is ingrained into the daily operations of the IT setup but as well for the enterprise, products they deliver in the form of digital services.
The CIO’s role in security makes them suitable by the fact that they understand the consequences of technology. As enterprises endure digital transformation, CIO’s recognize that a lot of value comes in the information and delivery of those digital assets. The CIO is equipped with top notch expertise within the organization to comprehend different risk scenarios and successfully implement it across multiple cross-functional areas.
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Delivering Business Value Through AI To Impact Top Line, Bottom Line And Unlock ROI
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As is the case with investments in any other area of technology, AI needs to deliver demonstrable impact to business top line and bottom line. In today’s competitive landscape of business, enterprises are expected to measure the incremental ROI for every expense and every investment made – technology or otherwise. The case of Artificial Intelligence is no different. It is critical that technology and business leaders demand ROI impact for this technology in order to foster its growth and justify its proliferation in business.
To be sure, there are two key areas where Artificial Intelligence can contribute immense value; Increasing top line figures by unlocking new revenue streams and improving the bottom line through efficiencies in operations. Needless to say, top line gains eventually percolate their way into showcasing bottom line improvement – but for the purpose of this post, we’ll refer to bottom line impact as areas where AI brings in cost efficiencies by helping organizations reduce their overall cost of operations.
Artificial Intelligence driven applications can have a discernible impact on business top lines and bottom lines and help organizations unlock ROI from their implementation.
AI-Powered Topline Growth
Artificial Intelligence-led applications have huge potential to add to top line revenue growth for any organization. Typical AI interventions for this purpose range from improving the effectiveness of marketing and sales functions, improving customer loyalty through laser-guided customer experience initiatives and direct and indirect data monetization.
New Revenue Streams Enabled by Data Monetization:
Business leaders need to realize AI’s potential to unlock new sources of revenue in addition to improving customer targeting and loyalty. One of these ways is data monetization. What is data monetization? Simply put, data monetization refers to the act of generating measurable economic benefits from available data resources. According to Gartner, there are two distinct ways in which business leaders can monetize data. The most commonly seen method from the two is Direct Monetization. The way to realize value from this avenue involves directly adding AI as a feature to existing offerings. Companies like Nielsen, D&B, TransUnion, Equifax, Acxiom, Bloomberg and IMS run their business on licensing their data in a raw format or as part of their application infrastructure. With emerging Data-as-a-Service models and the application for direct insight delivery through intelligent application of AI, direct data monetization is simpler than ever. By wrapping insights alongside the data source, vendors can create a symbiotically powerful exchange of information for both the buyers and sellers of data. On the other hand, Indirect Monetization involves embedding AI into traditional business processes with a focus on driving increased revenue. A popular example of this is corporations who come out with branded, paid-for reports based on the data they own. For instance, professional services companies such as Aon, Deloitte, McKinsey, etc., regularly bring forward insightful industry and function-specific reports based on the data they collect as part of their consulting assignments.
Enabling Intelligent Marketing and Sales
Many of the most prominently cited successes of AI-enabled business transformation comes from the marketing and sales arena. Sales and marketing are constantly on the forefront for exciting inventions in AI since they contribute directly to top line growth. Use cases discovered in this arena span social media sentiment mining, programmatic selection of advertising properties, measuring effectiveness of marketing programs, ensuring customer loyalty and intelligent sales recommendations. AI also has huge potential to drive businesses to explore and exploit eCommerce platforms as a credible channel for sales and to help drive the digital agenda forward. Available tools are helping drive better customer conversions on eCommerce properties – by analysing the digital footprints (clickstream, etc.) of prospective customers, persuading them into making a purchase. In such use cases, AI helps improve personalization at the point-of-purchase, improve conversions and reduce cart abandonment. Marketing and sales use cases today are pretty much at the epicentre of an AI disruption and business leaders need to uncover more use cases that can help drive effective top line growth.
AI Redefining Customer Experience
Customers are the epicentre of every successful organization. Today, we live in times where customers have numerous competitor options to choose from while the switching costs for customers are increasingly lower. Given this scenario, for businesses to win with their customers they need to have a smarter approach to customer experience management.
We have progressed well beyond pre-programmed bots addressing frequently asked questions. AI-enabled systems today go further and provide customers with personalized guidance. The travel and hospitality industries, for instance, are ripe for such disruptive innovations. In many cases, we see chatbots that help customers identify and recommend interesting activities and events that tourists can avail. When applied with human creativity, AI can ensure this redefined understanding of customer experience, while maintaining a lower cost of delivering that experience.
AI for Improving Bottom Line Performance
At an operational level as well, AI can help organizations run a more efficient business. For instance, corporations across industries need to find innovative and fail-safe ways to reduce the cost of manufacturing as well as capping their outlay on the supply chain network. AI-centric solutions can drive down the turnaround time for talent acquisition and transform other facets of the Human Capital function too.
AI Driving Operational Efficiencies
Traditional manufacturing processes are now increasingly augmented by robotics and AI. These technologies are bringing increasing sophistication to the manufacturing process. The successes combine human and machine intelligence making AI-augmented manufacturing a pervasive phenomenon. Today, business leaders in the Industry 4.0 generation need to seriously consider planning a hybrid labour force powered by human and artificial intelligence – and ensure that the two coexist by implementing the right policies and plans in place.
Smarter Supply Chains Powered by AI
Orchestrating a leaner, more predictable supply chain is ripe for an AI-led disruption. We are witnessing not just new products and categories but also new formats of retailers proliferating the industry. This varied portfolio of offerings and channels requires corporations to manage their outlay efficiently on the overall network responsible for the network that manages the entire process from procurement and assembly to stocking and last mile delivery. Multiple use cases exist that leverage multi-source data from internal and external repositories, combining them with information from IOT sensors. AI algorithms are then applied over this combined data infrastructure with the objective of helping business users quickly identify possible weaknesses/flaws in the process such as delays and possible shortages. Business leaders are constantly on the lookout for solutions that can directly lift their bottom line by bringing in more intelligence and automation to their supply chain networks – thus unlocking savings for their businesses.
An Artificial Facelift for the Human Resources Function
The human resources function has historically been considered a cost-center in organizations. In addition to bringing down the costs associated with talent acquisition and management – AI would also help HR teams become leaner, more organized and reduce the turnaround time for talent acquisition. AI interventions are being seen in the areas of employee engagement and attrition management, but some of the most exciting use cases come from the talent acquisition area within the HR function. Multiple organizations are already working on solutions that can eliminate the need for HR staff to scan through each job application individually. By using AI intelligently, talent acquisition teams can determine the framework conditions for a job on offer and leave the creation of assessment tasks to Artificial Intelligence-powered systems. The AI-empowered system can then communicate the evaluation results and recommend the most suitable candidates for further interview rounds.
One of the key reasons why AI is in vogue today is the demonstrable ROI impact that it promises to bring to business processes. With greater computational power and more data, AI has become more practicable than before, but what will sustain its growth is how much incremental value it can eventually unlock for businesses across the globe and power new revenue models for businesses to tap into. It is critical that business and technology leaders earnestly kick off discussions around how to justify the impact of AI and mark down the key metrics that will be used to measure it. Partners and service providers too need to stay on top of finding ways to showcase measurable improvements that their software or services can bring to technology buyers. This will enable the entire AI ecosystem to flourish.
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Building AI-enabled organisations
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The adoption and benefit realisation from cognitive technologies is gaining increasing momentum. According to a PwC report, 72% of business executives surveyed believe that artificial intelligence (AI) will be a strong business advantage and 67% believe that a combination of human and machine intelligence is a more powerful entity than each one on its own.
Another survey conducted by Deloitte reports that on an average, 83% of respondents who have actively deployed AI in the enterprise see moderate to substantial benefits through AI – a number that goes further up with the number of AI deployments.
These studies make it abundantly clear that AI is occupying a high and increasing mindshare among business executives – who have a strong appreciation of the bottom line impact delivered by cognitive systems, through improved efficiencies.
AI-first Mindset
Having said that, with AI becoming more and more mainstream in an organisational setup, piecemeal implementations will deliver a lower marginal impact to organisations’ competitive advantage. While once early adopters were able to realise transformational benefits through siloed AI deployments, now that it is fast maturing as a must-have in the enterprise and we will need a different approach.
To realise true competitive advantage, organisations need to have an AI-first mindset. It is the new normal in accelerating business decisions. It was once said that every company is a technology company – meaning that all companies were expected to have mature technology backbones to deliver business impact and customer satisfaction. That dictum is now being amended to say – every company is a cognitive company.
To deliver on this promise, companies need to weave AI into the very fabric of their strategy. To realise competitive advantage tomorrow, we need to embed AI across the organisation today, with a strong, stable and scalable foundation. Here are three building blocks that are needed to create that robust foundation.
1. Enrich Data & Algorithm Repositories
If data is indeed the new oil (which it is), organisations that hold the deepest reserves and the most advanced refinery will be the ones that win in this new landscape. Companies having the most meaningful repository of data, along with fit-for-purpose proprietary algorithms will most likely enjoy a sizeable competitive advantage.
So, companies need to improve and re-invent their data generation and collection mechanisms. Data generation will help reduce their reliance on external data providers and help them own the data for conducting meaningful, real-time analysis by continuously enriching the data set.
Alongside, corporations also need to build an ‘algorithm factory’ – to speed up the development of accurate, fit-for-purpose and meaningful algorithms. The algorithm factory would need to push out data models in an iterative process in a way that improves the speed and accuracy.
This would enable the data and analysis capabilities of companies to grow in a scalable manner. While this task would largely fall under the aegis of data science teams, business teams would be required to provide timely interventions and feedback – to validate impact delivered by these models, and suggest course-corrections where necessary.
Another key aspect of this process is to enable a transparent cross-organisation view into these repositories. This will allow employees to collaborate and innovate rapidly by learning what is already been done and will reduce needless time and effort spent in developing something that’s already there.
2. AI Education for Workforce
Operationalising AI requires a convergence of different skill sets. According to the above-cited Deloitte survey, 37% of respondents felt that their managers didn’t understand cognitive technology – which was a hindrance to their AI deployments.
We need to mix different streams of people to build a scalable AI-centric organisation. For instance, business teams need to be continuously trained on the operational aspects of AI, its various types, use cases and benefits – to appreciate how AI can impact their area of business.
Technology teams need to be re-skilled around the development and deployment of AI applications. Data processing and analyst teams need to better understand how to build scalable computational models, which can run more autonomously and improve fast.
Unlike a typical technology transformation, AI transformation is a business reengineering exercise and requires cross-functional teams to collaborate and enrich their understanding of AI and how it impacts their functions, while building a scalable AI programme.
The implicit advantage of developing topical training programmes and involving a larger set of the workforce is to mitigate the FUD that is typically associated with automation initiatives. By giving employees the opportunity to learn and contribute in a meaningful way, we can eliminate bottlenecks, change-aversion and enable a successful AI transformation.
3. Ethical and Security Measures
The 4th Industrial Revolution will require a re-assessment of ethical and security practices around data, algorithms and applications that use the former two.
By introducing renewed standards and ethical codes, enterprises can address two important concerns people typically raise – how much power can/should AI exercise and how can we stay protected in cases of overreach.
We are already witnessing teething trouble – with accidents involving self-driving cars resulting in pedestrian deaths, and the continuing Facebook-Cambridge Analytica saga.
Building a strong grounding for AI systems will go a long way in improving customer and social confidence – that personal data is in safe hands and is protected from abuse – enabling them to provide an informed consent to their data. To that end, we need to continue refining our understanding around the ethical standards of AI implementations
AI and other cyber-physical systems are key components of the next generation of business. According to a report by semiconductor manufacturer, ARM, 61% of respondents believe that AI can make the world a better place. To increase that sentiment even further, and to make AI business-as-usual, and power the cognitive enterprise, it is critical that we subject machine intelligence to the same level of governance, scrutiny and ethical standards that we would apply to any core business process.
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Board Rooms Strategies Redefined By Algorithms : AI For CXO Decision Making
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For the past few years, Artificial Intelligence has initiated unlocking value gains through the automation and augmentation of routinized operational activity. But are we underestimating the potential of machine intelligence? Does it make sense to relegate a powerful technology to perform tactical tasks? Or can AI move further upstream and help corporate boards make more accurate, strategic decisions?
The possibility of AI to enable better decision-making has been heavily discounted thus far. However, with Artificial Intelligence capably enabling more informed decisions in the realm of healthcare and investment banking – two of the most complex arenas where AI has been deployed – the possibility of having machine cognition in the boardroom no longer sounds too far-fetched. At the end of the day, corporate boards make complex decisions, that have huge ramifications for the future of their organizations. It is important that these decisions are based in fact, rather than judgement. AI can help corporate boards make faster, more accurate and unbiased decisions. AI can help inform strategy by giving executives a better understanding of their internal and external environments. Let us look at some key areas where senior executives in organizations can look at making better decisions using Artificial Intelligence.
AI for Executive Decision-Making
Corporate boards and top executives are charged with maintaining the health and competitiveness of an organization. They are responsible for the long-term sustainability and success of their organizations. This, in turn, requires them to stay ahead of the curve and understand their business landscape and intelligently deploy capital across inorganic and organic growth channels. Executives also own the key metrics for their organizations – and ensure that the overall return for the shareholder capital employed continuously beats industry expectations. Let us look at how AI can help transform the activity of executives in these areas.
The traditional paradigm of understanding the business environment is shifting rapidly. It is estimated that 50% of the present Fortune 500 companies in the US will fall off the list by 2027. This is due to increasing competitive pressure from incumbents from disruptive, tech-driven startups as well as lateral moves from companies outside the traditional industry.
Such a fast-changing environment requires solutions that can provide insights at a comparable pace. AI can help executives better understand the trajectory of their present industry and provide deep insights on the expectations of customers, suppliers and other stakeholders. AI can also be deployed to monitor the entry of new competitors while benchmarking the organization against incumbent competitors – providing insights around improving operational efficiency, customer loyalty and marketing effectiveness. The key advantage of incorporating AI into this process is to improve the speed at which these insights can be mined, as well as separating the wheat from the chaff in terms of the criticality of the insights. These insights can be power key decision points for executives from where they can make more informed decisions around strategy.
Accentuate Awareness of Competitive Landscape and Business Environment
Leverage AI Assistants for Improving Speed of Decision-Making
Executive leaders often rely on numerous reports around key organizational metrics to make decisions that can have massive implications for their businesses. Is a particular segment of the business growing rapidly? Are some cost centers underperforming on their efficiency metrics? Are there laggards in the product portfolio of the enterprise that are dragging performance down? All these numbers have to figuratively be at the tip of an executive’s tongue – so that in key meetings decisions that affect the future of the business can be made more accurately and quickly.
AI-powered smart assistants would be extremely critical to help push the needle on making executive decisions with accuracy and speed. With intelligent bots, executives can be provided updates on the most critical metrics that they care for at the right time when they need them. With AI, it is possible to personalize the insights that are sent to executives – so that they are able to drill down and understand the basis for each metric.
Unbiased Capital Allocation on R&D and M&A Activities
Corporate boards and executives also need to take the long term view of how their companies evolve to thrive in the future. This requires intelligent bets to be taken on budgetary spending – for both organic and inorganic activities. How much money needs to be realistically spent on Research and Development activity and how it can it help corporations maintain larger moats against their competition? Can corporations look at inorganic acquisitions to accelerate the growth of synergistic capabilities that can form much more compelling value propositions?
AI will soon be able to provide comprehensive answers to such questions. By leveraging data from multiple sources combined with intelligent algorithms, AI will be able to weigh these multiple options and identify which one is best suited for each unique situations. In this way again, AI can help executives forecast which decisions can have maximum impact on financial metrics and model the long-term health of the organization.
As corporate boardrooms take serious cognizance of having robotic counterparts augmenting the decision-making process, it is important to consider certain caveats. For AI to work to its full potential, it is important to ensure that it is provided high quality data and continuously refined algorithms. We have seen the fallouts of algorithms going awry before. Biased algorithms working off bad data sets create issues that could potentially disrupt the fabric of the organization. It is therefore important that organizations ensure the implementation of explainable AI that can provide the rationale and take accountability of the decisions that it powers. Finally, it is important that executive leaders also create the right culture within their organizations for AI to thrive. A combination of human intelligence and artificial intelligence is the future and hence it is critical that companies relook at their culture to ensure that both can amicably survive together and put the organization on the right path.
According to research by McKinsey, it is estimated that 16 percent of board of directors did not fully understand how the dynamics of their industries were changing and how new technologies could impact their businesses. This gives AI a huge window of opportunity to permeate through global boardrooms and power better decisions. Decisions that can keep their organizations financially healthy, focused on the long-term and competitively differentiated against their competitors.
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Reimagining Strategic Management Theories And Models With Artificial Intelligence
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The advent of Artificial Intelligence in the corporate world is disrupting existing business processes and changing the way organizations are run. AI is fast becoming a cornerstone of how businesses manage their bottom line, while opening new revenue streams that could provide a boost to their toplines as well. Given the scale of its impact, there is no doubt that AI will also have a severe impact on the science that governs how organizations are run today.
I am obviously referring to incumbent management theories and models that govern modern organizational management. In classic terms, management theories are frameworks of wisdom which guide the decisions made by organizational leaders that have survived phenomenally well over the period of the modern enterprise. Sure, there have been reasons to fine-tune each one to the realities of each era and industry, but the core construct has been omnipresent through the years.
With AI’s entry into the mainstream of business, management theories may need to be re-evaluated and tweaked appropriately. While the core construct remains powerfully relevant, an injection of the new-age reality of AI will help managers and business leaders apply them in a more contemporary manner on a few theories and models that are being redefined by AI.
Porter’s Five Forces
The theory of the Five Competitive Forces put forth by Michael Porter in 1979 is one of the marquee and evergreen theories in management thought schools. Michael Porter suggests that organizations looking for an understanding of their competitor environment need to consider the impact from five perspectives and work on reducing the risks associated: 1) Threat of new entrants, 2) Threat of Substitutes, 3) Bargaining Power of Customers, 4) Bargaining Power of Suppliers and 5) Intra-industry Rivalry. The construct of this theory is that when businesses need to evaluate the competitiveness (or for that matter, the probability of success) in a business or an industry, they need to keep in consideration these five levers that determine an industry’s attractiveness.
With AI now entering the fray, it is time to reimagine our understanding of Porter’s theory. Specifically, when it comes to the threat of new entrants. Over the years, AI has levelled the playing field as a secret sauce, moving even the most established incumbents from their positions in traditional industries. One must look at how AI is fuelling Amazon’s massive growth – which has hugely disrupted the traditional retail industry. Amazon uses AI in a variety of ways – from identifying the next likely purchase to piloting drone-based deliveries. It was no surprise when Amazon’s announcement last year that it will be entering the healthcare industry led to a tumble in the share price of traditional healthcare companies. AI puts enterprises in a pole position and organizations that harness its’ power correctly stand to gain huge ground over those that do not.
Elton Mayo’s Human Relations Theory
Elton Mayo’s landmark research in the field of organizational productivity comes from his studies in the 1920s at Hawthorne plants in Chicago. In seeking to answer questions around how to improve human productivity, he and his assistants tried tinkering with multiple variables that might have an impact on the quality of the labour force’s work – such as light, duration of breaks and duration of working hours. After all these variables proved inconclusive on how to uplift worker productivity, Mayo finally hit upon his hypothesis i.e. giving attention to employees is what truly resulted in improved performances. Giving your workers a voice in the decision-making process, an experience of greater freedom and autonomy and considering the inherent social needs of people – is the most critical lever in the productivity puzzle.
Enter Artificial Intelligence. With AI taking away much of the scud work involved in managing the varied bureaucracies inherent in organizations, leaders will find a lot more time in managing the performance of its most valued asset – human talent. By simplifying routine and repetitive processes for leadership and the people, we can afford to pay much more attention to the well-being of our human talent, celebrate successes and course-correct flagging performances – with the much-needed human(e) touch.
Total Quality Management (TQM)
Many models and theories surround the overall framework for TQM (Total Quality Management) – a science that owes much of its early evolution to manufacturing techniques originating in Japan. At its very essence, TQM is the science that governs the quality in the manufacturing process. It relates to the adherence of manufactured products with agreed specifications, evolved keeping in mind the needs of the end user. TQM bridges multiple concepts – from customer centricity, lowering the waste in manufacturing processes with a view to increasing the overall quality of the manufacturing output.
The theories surrounding this domain may also be due for a revamp. TQM has long been a data-driven process – relying heavily on a post-mortem understanding of evidence-based decision-making and process improvement. With AI in the picture, organizations can improve predictions around off-specified products earlier, leading to a quantum leap in manufacturing quality. AI is also helping improve the forecasting process, thus reducing the waste created through unused, unsold inventory. Similarly, AI will reduce the overhead associated with identifying anomalous manufacturing conditions and provision for predictive machine maintenance as well to keep up the quality standards in manufacturing activity.
The Future of Organizational Management
The defining case for AI to changing existing models and theories of management boils down to the need for creating a blended workforce comprising both humans and machines. Management science today is largely rooted in building more efficient and agile organizations for humans. In the future, humans and AI will work side-by-side to achieve shared organizational goals. This means that AI will help remove a lot of administrative work that often throttles the productivity of leaders – and allow them to direct their energies towards more complex, judgement driven work that requires them to think creatively. Intelligent machines will soon be considered by the workforce to be ‘colleagues’ and the evolution of management thought needs to account for policies and systems that make the most out of this hybrid workforce.
In conclusion, infusing AI will make business more human centric. Ironic as it may sound, putting AI in charge of the day-to-day, routinized activities will lead to more time for compassionate interactions between humans and unleash human creativity in a huge way. New management theories and models that emerge in the future will hence need to account for the impact of AI – and help organizations and their leaders understand how to navigate this new normal in business.
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The New Age Enterprise – Enabled by AI
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The excitement around artificial intelligence is palpable. It seems that not a day goes by without one of the giants in the industry coming out with a breakthrough application of this technology, or a new nuance is added to the overall body of knowledge. Horizontal and industry-specific use cases of AI abound and there is always something exciting around the corner every single day.
However, with the keen interest from global leaders of multinational corporations, the conversation is shifting towards having a strategic agenda for AI in the enterprise. Business heads are less interested in topical experiments and minuscule productivity gains made in the short term. They are more keen to understand the impact of AI in their areas of work from a long-term standpoint. Perhaps the most important question that they want to see answered is – what will my new AI-enabled enterprise look like?
The question is as strategic as it is pertinent. For business leaders, the most important issues are – improving shareholder returns and ensuring a productive workforce – as part of running a sustainable, future-ready business. Artificial intelligence may be the breakout technology of our time, but business leaders are more occupied with trying to understand just how this technology can usher in a new era of their business, how it is expected to upend existing business value chains, unlock new revenue streams, and deliver improved efficiencies in cost outlays. In this article, let us try to answer these questions.
AI is Disrupting Existing Value Chains
Ever since Michael Porter first expounded on the concept in his best-selling book, Competitive Advantage: Creating and Sustaining Superior Performance, the concept of the value chain has gained great currency in the minds of business leaders globally. The idea behind the value chain was to map out the interlinkages between the primary activities that work together to conceptualize and bring a product / service to market (R&D, manufacturing, supply chain, marketing, etc.), as well as the role played by support activities performed by other internal functions (finance, HR, IT etc.). Strategy leaders globally leverage the concept of value chains to improve business planning, identify new possibilities for improving business efficiency and exploit potential areas for new growth.
Now with AI entering the fray, we might see new vistas in the existing value chains of multinational corporations. For instance:
- Manufacturing is becoming heavily augmented by artificial intelligence and robotics. We are seeing these technologies getting a stronger foothold across processes requiring increasing sophistication. Business leaders need to now seriously consider workforce planning for a labor force that consists both human and artificial workers at their manufacturing units. Due attention should also be paid in ensuring that both coexist in a symbiotic and complementary manner.
- Logistics and Delivery are two other areas where we are seeing a steady growth in the use of artificial intelligence. Demand planning and fulfilment through AI has already reached a high level of sophistication at most retailers. Now Amazon – which handles some of the largest and most complex logistics networks in the world – is in advanced stages of bringing in unmanned aerial vehicles (drones) for deliveries through their Amazon Prime Air program. Business leaders expect outcomes to range from increased customer satisfaction (through faster deliveries) and reduction in costs for the delivery process.
- Marketing and Sales are constantly on the forefront for some of the most exciting inventions in AI. One of the most recent and evolved applications of AI is Reactful. A tool developed for eCommerce properties, Reactful helps drive better customer conversions by analyzing the clickstream and digital footprints of people who are on web properties and persuades them into making a purchase. Business leaders need to explore new ideas such as this that can help drive meaningful engagement and top line growth through these new AI-powered tools.
AI is Enabling New Revenue Streams
The second way business leaders are thinking strategically around AI is for its potential to unlock new sources of revenue. Earlier, functions such as internal IT were seen as a cost center. In today’s world, due to the cost and competitive pressure, areas of the business which were traditionally considered to be cost centers are require to reinvent themselves into revenue and profit centers. The expectation from AI is no different. There is a need to justify the investments made in this technology – and find a way for it to unlock new streams of revenue in traditional organizations. Here are two key ways in which business leaders can monetize AI:
- Indirect Monetization is one of the forms of leveraging AI to unlock new revenue streams. It involves embedding AI into traditional business processes with a focus on driving increased revenue. We hear of multiple companies from Amazon to Google that use AI-powered recommendation engines to drive incremental revenue through intelligent recommendations and smarter bundling. The action item for business leaders is to engage stakeholders across the enterprise to identify areas where AI can be deeply ingrained within tech properties to drive incremental revenue.
- Direct Monetization involves directly adding AI as a feature to existing offerings. Examples abound in this area – from Salesforce bringing in Einstein into their platform as an AI-centric service to cloud infrastructure providers such as Amazon and Microsoft adding AI capabilities into their cloud offerings. Business leaders should brainstorm about how AI augments their core value proposition and how it can be added into their existing product stack.
AI is Bringing Improved Efficiencies
The third critical intervention for a new AI-enabled enterprise is bringing to the fore a more cost-effective business. Numerous topical and early-stage experiments with AI have brought interesting success for reducing the total cost of doing business. Now is the time to create a strategic roadmap for these efficiency-led interventions and quantitatively measure their impact to business. Some food for thought for business leaders include:
- Supply Chain Optimization is an area that is ripe for AI-led disruption. With increasing varieties of products and categories and new virtual retailers arriving on the scene, there is a need for companies to reduce their outlay on the network that procures and delivers goods to consumers. One example of AI augmenting the supply chain function comes from Evertracker – a Hamburg-based startup. By leveraging IOT sensors and AI, they help their customers identify weaknesses such as delays and possible shortages early, basing their analysis on internal and external data. Business leaders should scout for solutions such as these that rely on data to identify possible tweaks in the supply chain network that can unlock savings for their enterprises.
- Human Resources is another area where AI-centric solutions can be extremely valuable to drive down the turnaround time for talent acquisition. One such solution is developed by Recualizer – which reduces the need for HR staff to scan through each job application individually. With this tool, talent acquisition teams need to first determine the framework conditions for a job on offer, while leaving the creation of assessment tasks to the artificial intelligence system. The system then communicates the evaluation results and recommends the most suitable candidates for further interview rounds. Business leaders should identify such game-changing solutions that can make their recruitment much more streamlined – especially if they receive a high number of applications.
- The Customer Experience arena also throws up very exciting AI use cases. We have now gone well beyond just bots answering frequently asked questions. Today, AI-enabled systems can also provide personalized guidance to customers that can help organizations level-up on their customer experience, while maintaining a lower cost of delivering that experience. Booking.com is a case in point. Their chatbot helps customers identify interesting activities and events that they can avail of at their travel destinations. Business leaders should explore such applications that provide the double advantage of improving customer experience, while maintaining strong bottom-line performance.
The possibilities for the new AI-enabled enterprises are as exciting as they are varied. The ideas shared in this article are by no means exhaustive, but hopefully seed in interesting ideas for powering improved business performance. Strategy leaders and business heads need to consider how their AI-led businesses can help disrupt their existing value chains for the better, and unlock new ideas for improving bottom-line and top-line performance. This will usher in a new era of the enterprise, enabled by AI.
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Reimagining Enterprise Decision-Making With Artificial Intelligence
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Artificial Intelligence will deliver revolutionary impact on how enterprises make decisions today. In the last few years alone, we have rapidly moved beyond heuristics-based decision-making to analytics-driven decision-support. In the VUCA phase, businesses globally are now pivoting to an AI-led, algorithm-augmented style of decision-making. With huge computing power and ever-increasing data storage and analytics prowess, we are entering a new paradigm, a probable and interesting scenario wherein, Artificial Intelligence will play a huge role in augmenting human intelligence and enabling decision-making with complete autonomy. The big hope is that this new paradigm will not only reduce human biases and errors that are common with heuristic decisions, but also reduce the time involved in making these critical decisions.
Here, I’ll attempt to focus on how we moved from simpler data driven decision-support to AI-powered decisions. The evolution of this technology has been breathtaking to behold and just might provide clues as to what we can expect in the future. Further, I’ll cover a few critical aspects that need to be inculcated by organizations on the AI transformation journey, and provide a few insightful cues that will make this journey exciting and fruitful.
Transformation of Decision-Making: From Analytics to AI
First, let us look at how we got here. Some truly pathbreaking events happened along the way while we were trying to make more accurate business decisions, leading us to reimagine how decisions will be made in the enterprise.
Organizations are Becoming Math Houses
With data deluge and digital detonation, combined with the appreciation of the fact that robust analytical capabilities lead to more informed decisions, we are witnessing AI savvy organizations rapidly maturing into ‘math houses.’ Data science – the ability to extract meaningful insights out of data has become de rigueur. Why? Because we now know that data, when seen in isolation, is inherently dumb. It is the ability to process this data and identify patterns and anomalies – using sophisticated algorithms and ensemble techniques – that makes all the difference. These self-intuitive algorithms are where real value resides – as they define the intelligence required to uncover insights and make smart recommendations. Organizations today are evolving into algorithm factories. There is a real understanding today that by enabling continuous advancement in mathematical algorithms, we can deliver consistent decisions based on prescribed as well as evolving business rules.
It is now an established reality that companies with robust mathematical capabilities possess a huge advantage over those that don’t. Indeed, it’s this math-house orientation that separates companies like Amazon and Google from the ones they leave in their wake, with their ability to understand their customers better, identify anomalies and recognize key patterns.
AI: From Predictive to Prescriptive
We saw a similar evolution in the age of analytics – wherein the science and value veered from descriptive analytics, providing diagnostics of past events to prescriptive analytics, helping see and shape the future. We are seeing a similar evolution in how AI gets leveraged in the enterprise and where its maximum value lies.
In early implementations, it was common to see AI as just a tool to predict and forecast future conditions, while accounting for the dynamism seen in the external environment. Today, AI-enabled decision-making is more prescriptive, with AI providing enterprises not just a look into the future, but also key diagnostics and suggestions on potential decision options and their payoffs. Such evolved applications of AI can help businesses make decisions that can potentially exploit more business opportunities, while averting potential threats much earlier.
Mr. Algorithm to Drive Decision Making
The culmination of this AI-era advancement would be the introduction of smart algorithms in every walk of life and business. Algorithms will become further mainstream leading to what will be the most sweeping business change since the industrial revolution. Organizations – those that already aren’t – will start developing a suite of algorithmic IP’s that will de-bias most enterprise decisions.
If Mr. Algorithm is going to drive most enterprise decisions of tomorrow, we need to create some checks and balances to ensure that it does not go awry. It is more critical today than ever before that the algorithmic suite developed by enterprises has a strong grounding in ethics and can handle situations appropriately for which explicit training may not have been provided.
How to Enable this AI Era of Change
Ushering into an AI-centric era of decision-making will require organizational transformation from business, cultural and technical standpoints. The following facets will be the enablers of this change:
Developing an Engineering Mindset
Instrumenting AI in the enterprise requires a combination of data scientists and computer scientists. As AI matures in the enterprise, the users, use cases and data will increase exponentially. To deliver impactful AI applications, scale and extensibility is critically important. This is where having an engineering mindset comes in. Imbibing an engineering mindset will help standardize the use of these applications while ensuring that they are scalable and extensible.
Learning, Unlearning, Relearning
The other critical aspect to a culture where AI can thrive is creating an environment supporting continuous unlearning and relearning. AI can succeed if the people developing and operating it are rewarded for continuous experimentation and exploration. And just like AI, people should be encouraged to incorporate feedback loops and learn continuously. As technology matures it’s important that the existing workforce keeps up. For one, it’s critical that the knowledge of algorithm theory, applied math alongside training on AI library and developer tools, is imparted into the workforce – and is continuously updated to reflect new breakthroughs in this space.
Embedding Design-Thinking and Behavioral Science at the Center of this Transformation
Finally, given the nature of AI applications, it’s critical that they are consumed voraciously. User input very often activates the learning cycles of artificial intelligence applications. To ensure high usage of these applications, it’s very important that we put the user at the center while designing these applications. This is where the application of behavioral sciences and human-centered design will deliver impact. By imparting empathy in these applications for the user, we will be able to design better and more useful AI applications.
As we augment decision-making with algorithmic, AI-centered systems and platforms – the big expectation is that they will bring untold efficiencies in terms of cost, alongside improvement in the speed and quality with which decisions get made. It’s time to reimagine and deliver on enterprise decision-making that is increasingly shaped through artificial intelligence. These aspects – how the AI is progressing and how to exploit its potential are of paramount importance to keep in mind for an AI transformation.
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Data Glut to Data Abundance; The Fight for Data Supremacy – Enter the Age of Algorithm Ascendancy
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The definition of Data Breaches in current times have evolved from, happening under ‘malicious intent’, to also cover those which have been occurring as a consequences of bad data policies and regulation oversight. This means even policies that have been deemed legally screened might end up, in certain circumstances, in opening doors to some significant breach of data, user privacy and ultimately user trust.
For example, recently, Facebook banned data analytics company Cambridge Analytica from buying ads from its platform. The voter profiling firm allegedly procured 50 million physiological profiles of people through a research application developer Aleksandr Kogan, who broke Facebook’s data policies by sharing data from his personality-prediction app, that mined information from the social network’s users.
Kogan’s app, ‘thisisyourdigitallife’ harvested data not only from the individuals participating in the game, but also from everyone on their friend list. Since Facebook’s terms of services weren’t so clear back in 2014 the app allowed Kogan to share the data with third parties like Cambridge Analytica. This means policy wise it is a grey area whether the breach could be considered ‘unauthorized’, but it is clear that it happened without any express authorization from Facebook. This personal information was subsequently used to target voters and sway public opinion
This is different than the site hackings where credit card information was actually stolen at major retailers, the company in question, Cambridge Analytica, actually had the right to use this data. The problem is they used this information without permission in a way that was overtly deceptive to both Facebook users and Facebook itself.
Fallouts of Data Breaches: Developers left to deal with Tighter Controls
Facebook will become less attractive to app developers if it tightens norms for data usage as a fallout of the prevailing controversy over alleged misuse of personal information mined from its platform, say industry members.
India has the second largest developer base for Facebook, a community that builds apps and games on the platform and engage its users. With 241 million users, the country last July over took the US as the largest userbase for the social network platform.
There will be more scrutiny now. When you do, say, a sign on. The basic data (you can get) is the user’s name and email address, even which will undergo tremendous scrutiny before they approve it. That will have an impact on the timeline. The viral effect) could decrease. Now, without explicit rights from users, you cannot reach out to his/her contacts. Thus, the overhead goes on to the developers because of such data breaches, which shouldn’t have occurred in the first place had the policies surrounding user data were more distinct and clear.
Renewed Focus to Conflicting Data Policies and Human Factors
These kinds of passive breaches that happen because of unclear and conflicting policies instituted by Facebook provides us a very clear example of how active breaches (involving malicious attacks) and passive breaches (involving technically authorized but legally unsavoury data sharing) need to be given equal priority and should both be considered pertinent focus of data protection.
While Facebook CEO Mark Zuckerberg has vowed to make changes to prevent these types of information grabs from happening in the future, many of those tweaks will be presumably made internally. Individuals and companies still need to take their own action to ensure their information remains as protected and secure as possible.
Humans are the weakest link in data protection, and potentially even the leading cause for the majority of incidents in recent years. This debacle demonstrates that cliché to its full extent. Experts believe that any privacy policy needs to take into account all third parties who get access to the data too. While designing a privacy policy one needs to keep the entire ecosystem in mind. For instance, a telecom player or a bank while designing their privacy policy will have to take into account third parties like courier agencies, teleworking agencies, and call centers who have access to all their data and what kind of access they have.
Dealing with Privacy in Analytics: Privacy-Preserving Data Mining Algorithms
The problem of privacy-preserving data mining has become more important in recent years because of the increasing ability to store personal data about users, and the increasing sophistication of data mining algorithms to leverage this information. A number of algorithmic techniques such as randomization and k-anonymity, have been suggested in recent years in order to perform privacy-preserving data mining. Different communities have explored parallel lines of work in regards to privacy preserving data mining:
Privacy-Preserving Data Publishing: These techniques tend to study different transformation methods associated with privacy. These techniques include methods such as randomization, k-anonymity, and l-diversity. Another related issue is how the perturbed data can be used in conjunction with classical data mining methods such as association rule mining.
Changing the results of Data Mining Applications to preserve privacy: In many cases, the results of data mining applications such as association rule or classification rule mining can compromise the privacy of the data. This has spawned a field of privacy in which the results of data mining algorithms such as association rule mining are modified in order to preserve the privacy of the data.
Query Auditing: Such methods are akin to the previous case of modifying the results of data mining algorithms. Here, we are either modifying or restricting the results of queries.
Cryptographic Methods for Distributed Privacy: In many cases, the data may be distributed across multiple sites, and the owners of the data across these different sites may wish to compute a common function. In such cases, a variety of cryptographic protocols may be used in order to communicate among the different sites, so that secure function computation is possible without revealing sensitive information.
Privacy Engineering with AI
Privacy by Design is a policy concept was introduced the Data Commissioner’s Conference in Jerusalem, and over 120 different countries agreed they should contemplate privacy in the build, in the design. That means not just the technical tools you buy and consume, [but] how you operationalize, how you run your business; how you organize around your business and data.
Privacy engineering is using the techniques of the technical, the social, the procedural, the training tools that we have available, and in the most basic sense of engineering to say, “What are the routinized systems? What are the frameworks? What are the techniques that we use to mobilize privacy-enhancing technologies that exist today, and look across the processing lifecycle to build in and solve for privacy challenges?”
It’s not just about individual machines making correlations; it’s about different data feeds streaming in from different networks where you might make a correlation that the individual has not given consent to with personally identifiable information. For AI, it is just sort of the next layer of that. We’ve gone from individual machines, networks, to now we have something that is looking for patterns at an unprecedented capability, that at the end of the day, it still goes back to what is coming from what the individual has given consent to? What is being handed off by those machines? What are those data streams?
Also, there is the question of ‘context’. The simplistic policy of asking users if an application can access different venues of their data is very reductive. This does not, in an measure give an understanding of how that data is going to be leveraged and what other information about the users would the application be able to deduce and mine from the said data? The concept of privacy is extremely sensitive and not only depends on what data but also for what purpose. Have you given consent to having it used for a particular purpose? So, I think AI could play a role in making sense of whether data is processed securely.
The Final Word: Breach of Privacy as Crucial as Breach of Data
It is undeniably so that we are slowly giving equal, if not more importance to breach of privacy as compared to breach of data, which will eventually target even the policies which though legally acceptable or passively mandated but resulted in compromise of privacy and loss of trust. Because there is no point claiming one is legally safe in their policy perusal if the end result leads to the users being at the receiving end.
This would require a comprehensive analysis of data streams, not only internal to an application ecosystem, like Facebook, but also the extended ecosystem involving all the players it is channeling the data sharing to, albeit in a policy-protected manner. This will require AI enabled contextual decision making to come to terms as what policies could be considered as eventually breaching the privacy in certain circumstances.
Longer-term, though, you’ve got to write that ombudsman. We need to be able to engineer an AI to serve as an ombudsman for the AI itself.